Our Team

Professional Experience

Driving Brand Strategy, Property Marketing, and Corporate Growth Through Creative Excellence and Strategic Execution.

Lauren Wekwert serves as Marketing Director for P.A. Commercial, where she leads the firm’s branding, marketing, communications, and property marketing initiatives. Since joining the company in 2019, she has played a pivotal role in elevating P.A. Commercial’s market presence, developing innovative marketing strategies that enhance brand visibility, generate business opportunities, and support one of Metro Detroit’s most active commercial real estate brokerage teams.

With more than a decade of experience spanning commercial real estate, architecture, design, and entrepreneurship, Lauren combines creative vision with strategic thinking to develop marketing programs that deliver measurable results. She oversees every aspect of the firm’s marketing efforts, including corporate branding, digital marketing, listing campaigns, public relations, social media strategy, email marketing, content development, advertising, market research, and event planning.

As the driving force behind P.A. Commercial’s property marketing platform, Lauren manages the marketing strategy and execution for hundreds of commercial real estate assignments annually across office, industrial, retail, land, investment, and special-purpose properties. Her expertise in visual storytelling, positioning, and audience targeting helps maximize property exposure, generate qualified leads, and create competitive advantages for clients throughout the marketing process.

In addition to supporting brokerage activity, Lauren leads the firm’s corporate communications and public relations efforts, overseeing award submissions, media outreach, thought leadership initiatives, company events, and brand development projects. Her work has helped strengthen P.A. Commercial’s reputation as one of Michigan’s leading boutique commercial real estate firms while ensuring a consistent and professional brand experience across every client touchpoint.

Prior to joining P.A. Commercial, Lauren served as Marketing Manager for an internationally recognized architecture, design, and planning firm in Detroit, where she developed RFP responses, branding initiatives, and business development materials. This experience provided a strong foundation in strategic communications, design, and professional services marketing that continues to influence her work today.

Beyond her role at P.A. Commercial, Lauren is the founder of Gingersnap Creative Co., a branding and graphic design studio established in 2014. Through her entrepreneurial experience, she has helped small businesses develop compelling brands, websites, marketing materials, and visual identities while further refining her expertise in brand strategy and creative development.

Outside of work, Lauren enjoys tackling DIY home renovation projects, gardening, swimming, practicing yoga, traveling, and spending time with her husband, their son, and their “zoo” consisting of two dogs and a bearded dragon.

Select Projects/Campaigns

• P.A. Commercial Corporate Website | Organized Team, Provided Outline, Copywriting & Artistic Direction
• P.A. Commercial Corporate Video | Organized Team, Provided Outline & Look & Feel
• Westwood Office Park | Marketing Package, Offering Memorandum, Property Website, Email Campaigns, Coordinated Photo Shoot & Property Marketing Video
• Keans Marina | Marketing Package, Offering Memorandum, Property Website, Email Campagins, Coordinated Photo Shoot & Property Marketing Video
• Penobscot Building, Detroit | Copywriting, Marketing Package, Property Website, Signage, E-mail Campaigns, PR, Coordinated Photo Shoot & Sizzle Video
• Northwood Corporate Park, Northville Twp | Copywriting, Marketing Package, Property Website, E-mail & Digital Campaigns, Coordinated Photo Shoot & Property Marketing Video
• Tower 14, Southfield | Copywriting, Leasing Brochure, E-mail Campaigns, Signage
• Sherwood Warehouse, Warren | Copywriting, Offering Memorandum, E-mail & Digital Campaigns
• 950 Stephenson Hwy, Troy | Copywriting, Offering Memorandum, Leasing Brochure, Property Website, Email & Digital Campaigns
• 2235 W Main St, Lowell | Copywriting, Marketing Brochure, Email & Digital Campaigns, Coordinated Photo Shoot & Property Marketing Video

Affiliations

• American Marketing Association, Member
• Special Spaces Tri-County, Former Volunteer

Education

Bachelor of Applied Arts
Central Michigan University

Awards

MVP Award, 2025
P.A. Commercial Dealmaker Awards

MVP Award, 2021
P.A. Commercial Dealmaker Awards